The Future of Mobile Addressability: What Advertisers Need to Know Today


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25:44

Connected TV: Where we’re going & how we’re going to get there


Mobile remains one of the most important channels for advertisers to connect with engaged audiences - but privacy changes have impacted the whole digital ecosystem, and the concept of addressability is changing. New identity solutions and attribution models are coming to market; first party data and targeting are being used in different ways. In this session, hosted by Twitter's MoPub, we'll dive into what advertisers need to understand today to prepare for tomorrow's addressability options.
Kayleen Ohneck Director, Verified Data & Technology
Publicis Media
Stacy Kim Sr. Director, Inventory Partnerships
The Trade Desk
Meagan Martino Lead, US Agencies & Advertisers
MoPub (a Twitter company)


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