Brands play a unique role in building a more equitable, sustainable, and inclusive society, because the stories they tell - now, more than ever - can drive real change and action.
To demonstrate the outsized impact of data-driven creativity to drive real change, Global Citizen partnered with Google to pose a challenge to world-class creative & performance media agencies: use Google’s ad formats to mobilize individuals around the world to take action for a better world.
Sadie Thoma
Director, US Creative Works
Google
Dave Tan
Managing Director, Performance Agency Development
Google
Sarah Acer
Global Head of Philanthropy, Policy Partnerships & Innovation
Global Citizen
Kim Snow
Global Creative Director, Creative Works
Google