Future Finders: The Future of TV with Tim Vanderhook

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Interview with Kesha McLeod, Visual Architect, Brand Consultant & Author

With the rapid growth of CTV and importance of consumer privacy, it is vital to adopt new measurement strategies that will better account for today’s viewing habits. Tim Vanderhook, CEO & Co-Founder at Viant discusses the future of TV, current CTV measurement practices and how they align to the evolving realities of media consumption.
Tim Vanderhook CEO and Co-Founder

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