From Buzz to ROI: Maximizing the Impact of Social Media Conversation

From driving results across the funnel to making your media dollars work harder, brand conversation on social media matters – whether brands are launching something new or connecting to what's happening in the world around them. This session will explore why conversation is so important to advertisers, and how brands like Verizon and Twitter are using conversation as both a driving force and a KPI in their creative and media strategies.