Diaper or Coke? Moving Culture and the Consumer in the New Marketing Landscape


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31:05

Masculinity in the Workplace


In today’s world, brands lie on a spectrum between soda brands and diaper brands – those marketable to all or brands serving smaller, niche audiences. Culture and digital expertise can be the launchpad for soda-scale results for diaper-scale brands, but who gets to mobilize culture? How can brands authentically activate dominant or subcultures to make an impact with their advertising? Join this panel of creative leaders and marketing strategists who will unpack the modern playbook for using culture to drive results.
Mark Penn Chairman & CEO
Stagwell
Marianne Malina Global CEO
CPB
Maggie Malek CEO
MMI Agency
David DeMuth Chair, CEO
Doner


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