Content, Context and Cookies


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07:41

Innovations Changing Business: Privacy and Personalization in Advertising with Maggie Burke


Given the increase in conversation around privacy controls, contextual targeting is experiencing a true renaissance. Condé Nast is no stranger to this approach, as the company has been an expert in the subject for decades, leveraging it as a point of differentiation rather than a back-up plan. What does contextual targeting look like now and what can it look like as we move into the future?
Pamela Drucker Mann Global Chief Revenue Officer & President, U.S. Revenue
Condé Nast
David Cohen Chief Executive Officer
IAB
Marc Toulemonde Chief Digital & Marketing Officer
L’Oréal USA


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