Are Panels the Past? Moving Beyond Panels for More Scalable Brand Measurement

Traditional media measurement sourced by panel-driven approaches can be outdated, and unable to support emerging consumer trends or devices. With consumer behaviors rapidly changing and the surge in consumer attention within new platforms including CTV, Digital Audio and walled gardens, the need for evolution in the brand measurement space has never been greater. This panel will discuss the new ways to move beyond traditional panel methods for more effective and scalable brand measurement for agencies and brands.