SVOD subscriptions and viewing time have been booming during the pandemic, but competition, media cost and technology changes threaten to upend the traditional performance marketing growth strategy. In this session, Britbox and Croud explore ways to counter these threats; with brand & performance media, data & measurement and creativity all being key parts of the puzzle.
Kris Tait
Managing Director
Croud
Nada Arnot
SVP Marketing
BritBox
