In this fragmented media landscape with seemingly limitless options, people no longer rely on promos and networks to decide what to watch - they look to their friends, family, and community. And when they watch, it’s not for passive consumption - they seek out engagement through conversation. As fandoms and follows influence what we watch, the battle for viewership has evolved into a challenge to cultivate connection - and Twitter has emerged as a powerful tool for media brands looking to drive tune-in.
Sarah Rosen
Head of Entertainment and News Partnerships, US
Twitter
Dea Lawrence
Chief Marketing Officer
Variety
