A prediction: When the dust from the streaming wars settles, the landscape will look more similar to pre-cable days than it does to today. Viewers are already starting to consolidate around a handful of apps that deliver relevant content. Case in point: with 40% of ad-supported watch time, YouTube is people’s Main Stream.
Join Tara Walpert Levy, Google’s VP of Agency and Brand Solutions, as we explore how marketers can be ready for today’s opportunities, and what’s coming next, in streaming and shopping.
Tara Walpert Levy
Vice President, Agency and Brand Solution
Google
Amy Lanzi
Commerce Practice Lead at North America Publicis Groupe
Publicis
William White
Senior Vice President and Chief Marketing Officer
Walmart U.S.
Liza Koshy
Actress and YouTube creator
Yung Baby Tate
Hip Hop Artist and YouTube creator
Jill Toscano
Vice President, Head of Media
Walmart
