More consumers are cutting the cord on linear TV. While advertisers can leverage targeting to connect with relevant audiences watching digital video, they also risk impressions being inefficient when consumers don’t pay full attention. Now, advertisers no longer need to settle for less as more publishers and industry players partner together to bring quality programming and advanced advertising capabilities to the big screen at home where people are leaning forward–on Connected TV.
Nick Jezarian
Sr. Director of Media Strategy
Target
Allison Clarke
Head of Client Development
Vizio
Kristen Williams
SVP of Strategic Partnerships
Magnite
Joe Cady
Sr. Vice President of Digital and Advanced Advertising Strategy & Development
NBCU
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