Building Your Future-Proof, Privacy-First Advertising Strategy


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29:19

Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings


Changing industry standards and increasing regulatory scrutiny are rapidly forcing media publishers and advertisers to adapt. To deliver better customer experiences and business outcomes, a new data foundation is required to enable data sharing across organizations while taking a proactive stance towards privacy and protecting consumer data. Join this session to hear why businesses across the industry are adopting Snowflake to protect, securely share, and activate their data to drive growth in a post-cookie world.
Bill Stratton Global Head of Media & Advertising Industry
Snowflake


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