Better Data, Better Decisions: Rethinking Campaign Measurement

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Innovations Changing Business: Privacy and Personalization in Advertising with Maggie Burke

Listening to and understanding your audience in the moment has never been more important. Access to real-time consumer insight can not only help brands keep a pulse on the changing attitudes of their target audiences but can also lead to better decision-making all around. Better yet, it’s transforming the way brand marketers execute and measure campaigns.
Shreya Gulati Director, Data Partnerships
The Trade Desk
Liz DeAngelis VP of Growth and Managed Platforms
The Ad Council
Lindsay Fordham VP of Product
Joan E. Solsman Sr. Reporter

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