The Age of Adaptability: Meeting the Needs of the Flexible Marketer

More than ever, brands are placing a premium on control, transparency, flexibility, and brand suitability for where they invest their advertising budgets. This is resulting in the traditional buying methods being turned upside down, as brands are leveraging data and emerging mediums to reach audiences. In this conversation with Cadillac CMO, Melissa Grady and Vox Media Chief Revenue Officer, Ryan Pauley, hear how leading marketers are considering a new mix of spend on modern platforms.