Amid increased privacy regulations and cookie deprecation, the industry looks to contextual targeting methods to reach audiences. IAS research has shown that when asked, consumers prefer contextually relevant ads. But how do their brains respond? Join IAS and their partners as they discuss the science behind consumer responses to contextually matched advertisements.
Sarah Martinez
SVP, Sales
IAS
Ron Amram
Sr. Director, Global Media
Mars
Vinny Rinaldi
Head of Investment and Activation
Wavemaker at GroupM
Up Next:
20:42
Making Entertainment That Moves People
25:05
The New Era of Touring & Live Music Events: Exploring Opportunities for Brands
14:20
Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph
Try these courses
Learning Path:
Marketing For Small and Medium-Sized Businesses
5 Videos, 3.75 hrs
Learning Path:
The Fundamentals of Insight
5 Videos, 2 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.