Al Roker - How Hero Content is Transforming Brand Storytelling

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Heroes touch our hearts, fill us with admiration, and make us reconsider our view of the world. Now more than ever, we all need heroes to get us through these times. Join Al Roker and his guests as they discuss how "hero" storytelling attracts audiences, turns fans into customers, improves brand engagement, and communicates social goodwill.
Michael Dunn Executive Vice President
Rogers and Cowan PMK
Susan Jin Davis Social Impact Officer
Al Roker Entertainment
Katherine Pummill Senior Vice President of Branded Content
We Are The Mighty
Al Roker CEO
Al Roker Entertainment