As part of the retail media boom, stores have been cited as the next major media channel. This session will explore why Tesco has decided to invest so significantly in this area, how leading brands like Mondelez are driving results, and consider future opportunities as the in store environment becomes increasingly digitised.
Nick Ashley
Client Development Director
Tesco Media & Insight Platform
Hayley Hough
Category Director
Mondelez
James Hay
Managing Director
Barrows
