Today, traditional ads are easier than ever to escape, but advertising itself isn’t going away. Nothing has made that more evident than the gold rush we’ve seen toward ad dollars in the retail and streaming worlds in the last couple of years.
The big question is who’s next — we’re hearing the 'Financial Media Network' is next. Will first movers keep their advantage? And is data the only thing that counts now in the world of advertising?
Tash Whitmey
MD, Tesco UK Retail Media
Tesco
David Muldoon
Vice President
MediaLink
Adam Bishop
Chief Global Marketing and Product Officer
Deliveroo
Kim Ludlow
Head of International Retail Media Sales (EMEA & APAC)
Microsoft Advertising
Up Next:
28:49
Want to Connect with a Next Gen Audience? Get Into Gaming.
29:55
Why We Must Stop Advertising-Funded Trolling
28:15
The Marketing Society - CMO Conversation with Claire Cronin
Confirm Delete
You are about to delete the record, this procedure is irreversible.