Sponsorship: The Original Influencer

Sponsorship is the original influencer, an underleveraged opportunity for brands to play in culture and build stronger relationships. Gareth Griffiths, Director, Partnerships and Sponsorship at Virgin Media O2, will share his secrets of success about the world’s longest and most successful sports partnership with England Rugby, how The O2 was transformed into the world’s number one entertainment venue and into The O3 for Drake, and how an employee from O2’s Watford store is becoming a world-class boxer.