Shaping the Future of Desirability Through Luxury and Fashion

Marketing has always been a force for change, from pushing the boundaries of popular culture, to defining desirability and inspiring people to drive societal change. Increasingly brands and marketing departments have been battling greenwashing accusations, financial scrutiny and even talent churn as young marketers start questioning their ability to deliver on purpose. A recent report from MANO finds that most of the Global Luxury brands -usually experts of storytelling- still under-communicate or inadequately communicate their sustainability efforts. This is a massive waste of opportunity as brands are failing to create a new sustainable desirability. The big question is, what is holding Brands back and how can they shift marketing towards this opportunity? Join Jakob Stigler CEO of Mano and CMO of the vegan Sneaker Brand LØCI Phillippe Homsy and Nick Marshall Sr. Partner in Made Thought as they explore the findings of the study and share their perspective on the way forward for Global Brands within Luxury and Fashion.