The Decade of Possibility: A New Paradigm in Brand Growth and Leadership


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23:48

Great Minds All-Stars 2023


In these increasingly turbulent times, people are looking for trust and security in the brands they buy and interact with. Enter a new super league of businesses. Drawing on learnings from Interbrand’s 2022 Best Global Brands, join Interbrand, Allianz, LEGO and Essity to discuss the role of brand as a form of leadership and how this new super league of businesses has invested in exceptional brand experiences and set high standards of brand integrity to excel in delivering against consumer needs.
Emma Ellis Managing Director
Interbrand London
Dr. Christian Deuringer Global Head of Brand & Marketing
Allianz
Claire Miller Global Head of Strategy and Analytics
LEGO Group
Tanja Grubner Global Innovation, Marketing and Communications Director
Essity Feminine Care