Less than a fifth of award-winning creative campaigns win an effectiveness award, and yet creativity is one of the key components in driving effectiveness. Why? Creative Commitment.
Join WARC Creative's Amy Rodgers as she breaks down the most awarded work from WARC Rankings into the building blocks of effectiveness, using the measure of creative commitment showing translation of award-winning creativity into effectiveness. Discover the trends behind the winning work and learn what's working in the race for attention.
Amy Rodgers
Head of Content, WARC Creative
WARC
Up Next:
27:15
Self-Service Revolution: Empowering the Media Industry Through Automation
28:27
Not Your Momma's Local TV
29:51
Measuring What Matters: Unlocking Incrementality for Business Outcomes
Try these courses
Learning Path:
The Fundamentals of Advertising
7 Videos, 2.25 hrs
Learning Path:
The Fundamentals of Generational Marketing
5 Videos, 2.5 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.
.jpg)
