If you haven’t started shrinking the divide between your media, and creative strategy, you should start immediately. There is no denying a direct correlation between campaign performance and creative effectiveness. But how do you figure out what makes your creative effective? Join leaders from Expedia, Google and Smartly as they discuss what makes creative a real performance driver.
Oliver Marlow-Thomas
Chief Innovation Officer
Smartly.io
Stephanie Kovach
Global Business Manager, Travel
Google
Kieran Winstone-Gillman
Global Media Investment Director
Expedia Group
Ruth Mortimer
Global President
Advertising Week
