Wunderkind’s Amy Pearce on Why Non-Disruptive Ads are Key to Industry Survival

Attention has been heralded as the new ultimate advertising metric. But in a world where 35% of UK internet users aged 16-64 now use ad blockers, how can advertisers and publishers join forces to capture consumer attention in an ethical way without detriment to user experience? Answering this question is key to securing the long-term sustainability and lifespan of the online advertising industry. Wunderkind’s Head of Advertising, Amy Pearce, weighs in on why the future of advertising is less disruptive — and much kinder.