Career Tips From a CMO: Driving the Long Game

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Rebuilding Your Brand as an Operating System

Kirsten Stagg, CMO of Skoda UK, has been with the VW Group for her entire 20-year-long career. This session will uncover how Kirsten has succeeded in the automotive industry by playing the long game — she’ll share details on her career path, learnings along the way and the leadership skills she’s gained from staying at one company. Kirsten will be interviewed by Chaka Sobhani, Chief Creative Officer of Fallon — Skoda’s creative agency for the past 25 years. Together, they’ll reveal the importance of focusing on the long game, sharing advice for our industry’s future CMOs.
Chaka Sobhani Global Chief Creative Officer
Leo Burnett Worldwide, Leo Burnett UK and Fallon UK
Kirsten Stagg Marketing Director
Škoda UK