Simon joins us to discuss innovation in music, how the current music landscape is evolving and the ways he is working with future-facing platforms, broadcasters and brands to create new opportunities for emerging artists and performers to become successful.
Including an example of his recent partnership with TikTok and Universal Music for his new format ‘Stemdrop,’ where he recruited legendary producer Max Martin to drop a track on TikTok for aspiring music artists to perform their own version of the track, with the most popular performances reaching mass audiences and growing their fanbases — which has had billions of views and 100,000s of entrants globally.
Ruth Mortimer
Global President
Advertising Week
