In this Retail Media focused session, we’ll showcase examples of how the insight provided by Tesco Media and Insight Platform can help brands understand the UK’s shopping habits and we’ll outline examples of how more and more advertisers are taking advantage of the sophisticated targeting options provided by Tesco Media and Insight Platform to sharpen not just their shopper activations but more and more of their brand media too.
Simon Lonsdale
Media Strategy Director, Tesco Media and Insight Platform
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Lee Roberts
Media Director, Tesco Media and Insight Platform
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Charlotte Murphy
Senior Data & Digital Lead
Unilever
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Learning Path:
Cyber Monday: A Marketer's Guide to Retail Trends
6 Videos, 3.5 hrs
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