The Agony and Ecstasy of Brand Building

Branding, Europe, Europe

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Building Trust and Relevance with Conscientious Consumers

About
Speakers

The journey from trading to branding: how Tyrrells kicked the promotions habit to upend the posh crisp market.

Dan Winslet Global Tyrrells Controller
KP Snacks

Charlotte Walters Planning Director
St Luke’s

Up Next:

28:17

Building Trust and Relevance with Conscientious Consumers

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The New Brand Currency: Why You Can’t Put a Price on Purpose

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Brands, Music and TikTok – Hitting the Right Note