Responsible journalism and quality content are crucial for successful digital advertising. With an overload of information, accurate and credible journalism helps build trust between the media and its audiences, which is essential for any advertising campaign to succeed.
Advertisers favour high-quality content, as it ensures their messages reach the right audience. This panel features leading media experts sharing best practices that safeguard responsible journalism and maintain a healthy digital advertising ecosystem.
Emma Newman
CRO EMEA
PubMatic
Alex Thomas
Director, Brand Safety & Responsible Investment, GroupM EMEA
GroupM
Veena McCoole
VP of Marketing & Communications
NewsGuard
Nick Flood
Global Ad Product & Revenue Operations Director
Future