Attention, Attention… Driving Success within Live-Streaming Environments


Up Next:

14:20

Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph


The attention narrative is gaining momentum, but what does it really mean for advertisers? Pegged as the ultimate metric to understand the relationship between format, placement, creative and ad effectiveness, how does the attention economy work in practice? Join this session for insights from Dentsu and Lumen’s recent attention economy study, how attention is supercharged in live environments and a discussion on how brands can incorporate attention data into their planning and buying decisions for livestreaming audiences.
Jonathan Kelly Head of Agency Development, EMEA
Twitch Ads
Erik Bogsnes Lead Attention Consultant
Lumen Research
Katie Hartley Managing Director, Products and Innovation
Dentsu


Try these courses



Learning Path:

The Fundamentals of Advertising

7 Videos, 2.25 hrs
Learning Path:

The Fundamentals of Insight

5 Videos, 2 hrs