Attention, Attention… Driving Success within Live-Streaming Environments

The attention narrative is gaining momentum, but what does it really mean for advertisers? Pegged as the ultimate metric to understand the relationship between format, placement, creative and ad effectiveness, how does the attention economy work in practice? Join this session for insights from Dentsu and Lumen’s recent attention economy study, how attention is supercharged in live environments and a discussion on how brands can incorporate attention data into their planning and buying decisions for livestreaming audiences.