The New Exec Mindset

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Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph

In an ever-changing world, what is going on inside the heads of Business Decision Makers? BBC Studios wanted to know what challenges they are facing, what is their mindset, and how should this translates into your advertising and branded content.
Jigna Chauhan Global Research Manager
BBC Studios
Cassian Harrison SVP, Content Creation & Acquisition
BBC Studios
Yalda Hakim Anchor & Correspondent
BBC News

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