Executive Interview with Group CEO Barry Cupples of Talon

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Unlocking the Potential of Generative AI in Advertising

Barry Cupples, Group CEO at Talon, shares his perspective on why ‘ad-blindness’ is one of the biggest challenges for brands. How technology and data are the driving force behind the renaissance in OOH — becoming truly omnichannel and propelling itself out of the ‘guess economy’ and into the ‘evidence economy.’
Barry Cupples Global CEO
Louise DiIulio Executive Director, Global Partnerships & AWNewYork
Advertising Week

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