Can Scale and Suitability Be Used In the Same Sentence?

With consumer behaviours and expectations continuously evolving, advertisers have a challenge to keep up and continue to reach the scale required for growth. Not only do brands need to find and reach all relevant audiences at the right time, on the right channels, they also need to protect their brand values and build trust by ensuring suitable content adjacencies. Sounds complicated right? But with the use of technology designed for complex and scaled platforms, suitability and scale don't need to be mutually exclusive.