Be More Triangle: How To Use Your Quirk To Capture Consumers' Attention

Digitisation and virtualisation have been key accelerators of transformation in the retail and ecommerce space. With consumers' shopping habits changing at light speed, Toblerone worked together with its Digital Partner of Record Media.Monks to transform its digital retail and D2C strategy. In this session, Emanuel Gävert, Global Brand Lead - Toblerone at Mondelēz International and Nicole Niemann, Client Director at Media.Monks share the process how the launch of its new ecommerce experience helps the brand create resonance and relevance in the crowded digital world.