Today’s evolving and fragmented digital ecosystem has led to challenges in the way advertisers reach their audiences and measure success. That’s why verification companies like DoubleVerify have made it possible to measure both quality and performance uniformly across platforms, formats and devices around the world. These advancements in technology are becoming even more vital as advertisers begin to demand better measurement in futuristic digital environments like the metaverse. In this session, you’ll learn how a verify everywhere strategy can help maximize ad quality and drive campaign performance in both traditional and emerging digital channels.
Justin Pearse
Editor
NewDigitalAge
Betty Vo
Senior Enterprise Sales Director
DoubleVerify
Chris Swarbrick
Managing Partner, Ad Tech Strategy & Coordination
Omnicom Media Group
Diana Romero
Associate Director - Global Digital Standards
Publicis
Arunan Senathirajah
Product Partner
Dentsu
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Learning Path:
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4 Videos, 2 hrs
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