Changing the Narrative Around Racial Injustice


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Changing Consumer Behaviors: Exploring the US African & Black Diaspora


While systemic racism and inequity have persisted for generations, there’s new cultural momentum and urgency behind brands speaking out on race and prejudice. According to the Edelman Trust Barometer, 60% of Americans said they want brands to speak out against racially motivated attacks against Black Americans. With hate crimes on the rise among Black and Asian communities in the U.S., what is the role of the creative industry in changing the narrative and sparking meaningful action around racial equity?
Tara DeVeaux Executive Vice President and Chief Marketing Officer
Wild Card
Tiffany R. Warren SVP & Chief Diversity Officer
Omnicom Group
Elliot Lum Head of Growth
ANA Education Foundation (AEF)
Heidi Arthur Chief Campaign Development Officer
The Ad Council


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