Front Row Seat: How Professional Sports Marketing Has Transformed

Up Next:


Making Entertainment That Moves People

What happens when an MVP moves on? When ardent fans feel you’ve lost touch with the city you call home? Or when home is a new address? Traditionally, professional sports franchises focus marketing budget on ticket sales. But when talent can be quickly traded or win/loss records fluctuate wildly, there’s value in building a brand that transcends the transactional. Marketing leaders at the Cleveland Cavaliers, Philadelphia Eagles and New York Islanders discuss moving past a pure sales focus and building brands fans love.
Renienne b Simmons Group Account Director
Tracy Marek Chief Marketing Officer
Cleveland Cavaliers
Tom Pistore President, UBS Arena Commercial Business Operations – Home of the New York Islanders Hockey Club
UBS Arena and New York Islanders
Jen Kavanagh Senior Vice President, Media and Marketing
Philadelphia Eagles

Try these courses

Learning Path:

Marketing For Small and Medium-Sized Businesses

5 Videos, 3.75 hrs
Learning Path:

Sports Marketing

6 Videos, 3.5 hrs