The most successful brands are those that adapt their communications through a brand purpose lens, especially during times of duress.
In this session led by Droga5, leaders from JPMorgan Chase and Facebook will share how they used real-time responsive thinking to help their brands navigate through the uncharted territory of COVID-19.
Leanne Fremar
Chief Brand Officer
JPMorgan Chase
Harry Roman-Torres
Head of Strategy
Droga5
Kate Rouch
Vice President, Marketing
Facebook Company Brand
Up Next:
28:17
Building Trust and Relevance with Conscientious Consumers
15:17
Brands, Music and TikTok – Hitting the Right Note
29:57
Future is Female = A Better Future
Confirm Delete
You are about to delete the record, this procedure is irreversible.