Is There a Place for Brands on the Frontlines of Identity-Based Activism?


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Building Trust and Relevance with Conscientious Consumers


This year, when the conversation about #BlackLivesMatter saw its highest spike ever on Twitter – 240 Tweets per second – it reinforced Twitter's role as a space where marginalized communities can raise issues to the forefront of public conversation. At the same time, these communities are calling into question who can sit with them on the frontlines. Can brands be real allies? In this session, Twitter's God-is Rivera and a panel of activists discuss the intersection of brand activism, racial injustice and equity.
God-is Rivera Global Director, Culture and Community
Twitter
Jason Rosario Chief Diversity, Equity & Inclusion Officer
BBDO Worldwide
Charlene Carruthers Political strategist, Cultural Worker and PhD student

Raquel Willis Trans Activist and Director of Communications @MsFoundation



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