The future of data-driven customer experience is uncertain. Not all consumers are on a journey towards a more open and expanded data economy. The pandemic has further polarised attitudes - with some consumers willing to accept the wider social benefits of altruistic data-sharing to combat the virus but others resisting due to a greater infringement on their privacy.
Jed Mole
Chief Marketing Officer
Acxiom
Josh McBain
Director of Consultancy
Foresight Factory
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Learning Path:
The Fundamentals of Data Marketing
7 Videos, 3.25 hrs
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