A mindset shift is taking place as companies stop considering people only in the context of business needs and think more about what people are experiencing in the world around them and what they value. 2020 has been the year of acceleration of knowing your brand purpose and acting in a way that is genuine and authentic.
Kya Sainsbury-Carter
VP, Global Partner Service, Microsoft Advertising
Microsoft
Heidi Cooley
Head of Global Marketing at Crocs
Crocs
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