The Evolution of Programmatic Advertising in Japan

Programmatic is fast becoming a crucial strategic enabler for the selling and buying of all advertising. It’s estimated that 62 percent of digital advertising revenue in Japan will be attributed to programmatic by 2022 with emerging formats driving growth. As programmatic continues to evolve the market will encounter challenges, but how can the industry band together to overcome these obstacles and ensure the opportunity is realised? This panel will discuss the next phase of programmatic advertising in Japan.