The revenue from China and from Chinese tourists are growing to important levels that cannot be ignored.
Many Brands try to reach Chinese consumers and sell their products by Cross-boarder EC and/or entry into China - an advanced digitalized market.
How can we create that holistic buying experience to win the heart of the progressive digital consumer?
Guo Lu
Founder & CEO
USHOPAL
Junichi Kanno
Head of Commerce Marketing Team
Dentsu inc.
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Learning Path:
Cyber Monday: A Marketer's Guide to Retail Trends
6 Videos, 3.5 hrs
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