Big Business: The Role of Athletes in Culture

In today’s attention economy, where sports coverage is a 24/7 swirl of statistics, the personalities that drive the sport can get lost. Yet in modern culture, athletes have an influence that far transcends their performance on the field, court or track. Will Welch, editor-in-chief of GQ, moderates a discussion around the role of athletes in our culture — and how they have become just as valuable off the field as they are on it.

ESports - The Future of Sponsored Competition

With esports revenue expected to top $1 billion in 2019, and double over the next few years, the once-elusive battlefield of virtual competitors has truly arrived in the mainstream and can no longer be ignored. This panel of experts will discuss the past, present, and future of esports, the growth across devices, as well as the myriad sponsored partnership opportunities it presents for brands both within, and outside of, the esports world.

Time for Equal Sports Coverage: It’s crucial #WomenWorthWatching are seen now

Think all sports are created equal? Consider this alarming stat: only 4% of media coverage features female athletes. Clearly, sports has a gender problem. With a long history of supporting women’s equality, there was no better name to take a stand on the issue than the United States Tennis Association. With agency partner mcgarrybowen, and not-for-profit SheIS, the #WomenWorthWatching campaign was born on Women’s Equality Day at the US Open. And the conversation is just getting started.

How WWE Superstars Drive Authentic Brand Partnerships

As a global and sports entertainment company, WWE is a sought-after partner for brands looking to tap into its resources and engage its diverse fanbase. In this session, hear from WWE Chief Brand Officer Stephanie McMahon and WWE Superstars Becky Lynch and Kofi Kingston about how WWE creates meaningful brand partnerships through 360 degree integrations that include the company’s greatest assets: WWE Superstars. WWE will also unveil new partnerships during the session.

The Urgent Power of Live Sports: Rallying Fans and Moving Pop Culture on the Road to Super Bowl LIV

FOX will facilitate a conversation on the power of live content and the benefits and attributes that it generates for the advertising community.

NYVC Sports Presents: The Future of Sports

The fifth annual exploration of the future of sports and how platforms are growing the sports business and tech industry.

College Football: A Religion & More

A multi-layered College Football discussion including the unique and passionate fandom of “the College Football Tribe”, how tech is enabling a better fan experience, a Client’s perspective on how they use College Football to build their brand and, of course, predictions, stories, debate and more from our talent.​

Touchdown for London: why US sports brands are investing in the capital

London’s flagship newsbrand, The Evening Standard, explores how with a growing fan base for US sports franchises such as the NFL, the capital continues to be seen as a gateway to wider European audiences – both for the sport itself and associated brands. Please join us at Advertising Week Europe to hear from the NFL and Tottenham Hotspur Football Club on their 10 year partnership, right before the opening of the highly anticipated Tottenham Hotspur Stadium, which sits at the heart of the...

Joint Ventures: A New Agency Model

The story of how two would-be competitors left their ego's at the door to build a bespoke model of sports marketing model spanning strategy, creative, social and partnerships. This new, mission-oriented model is designed around principles of being agile, entrepreneurial and above all, an ability to embrace change; all factors our experience has taught us that the great marketers of today are looking for. Could this collaborative model of working be a blueprint for future success in the...

Riot Games: Building Successful Partnerships in Esports

Naz Aletaha, Head of Esports Global Business Development at Riot Games shares insights from her experience in building premiere esports partnerships for the world’s most viewed esport. Riot Games is the owner and operator of League of Legends, whose 2018 World Championship saw 99.6M unique viewers tune in to the final match. Having recently announced partnerships with Mastercard & Dell Alienware, Naz speaks about the growing esports industry and what it takes to create successful brand...

Women’s Sport: Kick-Starting a Revolution

Join The Telegraph’s Sport team in conversation with Judy Murray, Maggie Alphonsi, Dina Asher-Smith and Minister for Sport Mims Davies as they discuss the scale of ambition for women’s sport, opportunities for brands and reveal a ground-breaking editorial initiative.

The Comeback Kid: Jason Robinson OBE in Conversation

Join former rugby union star Ugo Monye as he interviews Jason Robinson; three-time rugby World Cup finalist and scorer of the winning try that launched England to victory in the 2003 World Cup in Sydney. But they won’t just be talking rugby: after a challenging upbringing how has Jason managed to use life’s obstacles to forge a positive path to forgiveness, wellbeing, success and happiness?
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