New York 2019


First Party Data & Walled Gardens

As more and more regulations around the world seek to restrict third-party data flows, how are companies that rely on these sources responding? Will the data-control landscape be limited to first parties—and everyone else? How do new market entrants promising consumer-controlled "zero party" data factor into the future of data flows? Join this session with Alison Pepper, 4A’s SVP–Government Relations, as she takes on these questions and more about data today and the day after tomorrow.

ROI By Location

We know that location has the ability to change the way we experience the real world. In this session, experts uncover how location tech improves lives (and drives ROI) through cross-channel marketing.

NewGen Startup Competition

Jason Feifer, editor of Entrepreneur, conducts a fireside chat with Michael Loeb and Rich Vogel, the founders of The noted entrepreneurs will discuss how they approach entrepreneurism at their “venture collective,” which is currently fostering 18 startups across a variety of verticals. As a primer for the Startup Competition, Feifer will uncover how investors assess the potential of early stage companies. The chat will be followed by Advertising Week’s annual Startup...

LinkedIn Live 101

Want exclusive access to live-streaming on LinkedIn? Interested in learning best practices for live-streaming on our platform? Stop by the LinkedIn Live 101 Workshop to get started and learn everything you need to know to build a successful live-streaming strategy.

Safe Streaming: The Future Of First Party Data Child-Focused Digital Advertising

The presentation will explore the children's focused digital advertising space including topics such as user privacy, existing legislation, emerging policies and the rapidly growing CTV child user segment.

Brand Building and Experiential Engagement

The intersection of brands and experience is increasingly on the upswing as a strategy to tap into consumer passion. Connecting with audiences at a time and environment they have chosen offers brands huge upside, but it requires a deft touch to connect with impact and context. An expert panel dives into the booming business of brands and experience.

5G & The Live Content Experience

"The 5G revolution is at our door step. Most consumers today believe 5G is simply about having a faster phone or internet connection. While this is absolutely true, 5G is so much more…in this session we will dive deep on how 5G is set to change the live experience. From concerts to sporting events to Theater, 5G will transform the way we look at the world through the virtual and augmented lenses."

Progra-manual: First Party Data's Effect On The Move Toward Automation

As first party data becomes more readily available, and as it’s applied across traditional media, like Linear TV, the less programmatic it becomes. How do we begin making data-informed, automated cross-channel decisions? Do we start using data and platforms today that will need to be linked by humans? What’s the benefit, and how do we prioritize progress over perfection in a fragmented programmatic state?

Media Transformers

The very definition of media has been reimagined and reinvented right under our feet. This eclectic group cutting across the rapidly changing media eco-system offers insights and fearless forecasts on where we have been, where we are now, and where we are going.

TV + Attribution: A Modern Day Love Story

It’s all about attribution these days… and we’re not talking digital. TV has finally lent marketers an opportunity to measure multi screen ROI with new data sources and breakthrough ad technology. TV now offers media informed media planning as well as attribution and reporting, a benefit marketers have long been waiting for. This lesson will explore how TV finally made it to the finish line - and the significance of attribution on the ad industry as a whole.

From TV to Digital- and Back: Why DTC Brands Rewrote Their Media Strategies

When digital and social made their entrée into advertising, Direct-to-Consumer brands abruptly left TV behind. However, recent industry reports have shown that DTC brands have made a seismic shift in marketing strategies once again, placing TV back on center stage. This panel will speak directly to DTC marketers and industry leaders to explore the influences behind this new approach- and its impact on campaign performance, brand value and business outcomes.

Seeing Your Customer in 3-D: A MUST For Any Media Strategy

3-D data (that all-important mix of Set-Top Box, IP, and 1st or 3rd-party data) has quickly established itself as a media-planning must-have, and for good reason. The proliferation of new touch points has put tremendous power behind campaigns – evidenced by the precision with which today’s audiences can be targeted. And as consumers connect themselves to more devices and platforms than ever before—and connected TV continues to blur the lines between digital and television—the number of data...
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