Customer Data & the Future of Advertising


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35:29

The Future of Marketing featuring the CMOs from TikTok and Citi


What skills and tools will you need to thrive in advertising’s next chapter? Join Kimberly-Clark Senior Director of Global Consumer Relationships and Engagement Josh Blacksmith and Salesforce SVP Martin Kihn as they present five real reasons to be optimistic about a future built on first-party data, gathered with consent, and a more secure, brand-safe digital environment. They address how to set yourself up for success today, and why we are at a pivotal moment when leading marketers can accelerate their lead.
Martin Kihn SVP of Product Strategy
Salesforce
Josh Blacksmith Senior Director Global Consumer Relationships & Engagement
Kimberly-Clark Corporation


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Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs