Ashley Berkowitz

Ashley Berkowitz is Executive Director of Planning at OMD, leading the Bacardi planning team. She thrives at the intersection of creativity and media, championing integrated communications strategies that connect paid, earned, and owned in ways that truly move the needle. Ashley has shaped culturally resonant work for brands like Bacardi, Molson Coors, and McDonald’s, earning a reputation for finding fresh, unexpected ways to engage consumers. She’s passionate about pushing media beyond the traditional playbook, turning media into a canvas for creativity and cultural storytelling.