Jessie Schwartzfarb

As the EVP, Head of Video Investment for dentsu, Jessie leads the strategic planning, buying and execution of video advertising campaigns across the entire dentsu client portfolio. In this rapidly evolving marketplace, Jessie is a futurist working to find solutions for holistic, cross channel approaches that harness the right blend of brand and performance marketing to help clients win. Jessie also leads the yearly Upfront go to market strategy and negotiations across all of dentsu, ensuring maximum value for clients via negotiations including price, flexibility, incremental value and future-proofing terms. She is skilled at developing strong relationships with media partners that provide dentsu clients first to market and best in class opportunities. Her thought leadership spans topics including currency and measurement evolution, marketplace analysis, women’s sports, gaming, holistic video and more.