Marc Herron

Marc Herron is a leading industry strategist with nearly 25 years of experience shaping experiential marketing for some of the world’s biggest brands. At Sparks, he heads the Strategy team, guiding research, audience insights, measurement, and experiential roadmaps that drive meaningful connections and measurable impact. Marc has led initiatives for global innovators including Audi, Mattel, Toyota/Lexus, Lego, Salesforce, Google, Meta, and Autodesk.