Daan Westdijk is Head of Channel & Customer Strategy at the Magnum Ice Cream Company, where he leads Planning & Operations, Digital Commerce, Revenue Growth Management, and New Channel Development. With over 22 years in the CPG industry, including leadership roles at Unilever, PepsiCo, Nielsen, and Sara Lee, Daan brings deep expertise in unlocking growth across evolving consumer touchpoints.
In today’s fragmented commerce landscape, Daan is passionate about blending data, creativity, and co-branded storytelling to drive full-funnel outcomes, from offsite discovery to onsite and instore conversion. His work focuses on helping Magnum Ice Cream meet consumers in the moments that matter most, especially during high-intent seasons like the holidays, where urgency and impulse collide. Daan holds a Master in Public Policy & Administration, pursued Law School, and completed his EMBA.
Daan Westdijk Job Title Head of Channel & Customer Strategy Company THE MAGNUM ICE CREAM COMPANY
